Having a stunning user interface (UI) of your product (website or app) is vital to grab users’ attention. But compromising the product’s functioning due to higher investment in UI won’t work.
Your business indeed needs a product that delivers the best interface to users, but you also need to ensure the product offers a suitable User Experience (UX). While UI focuses on placements and colour schemes of elements in a product, UX ensures the users are getting what they want to use in a product seamlessly.
Product owners have to come up with strategies that deliver user-friendly performance to the users. It involves investment in time, people, and money for an effective UX design process.
Before concluding that one should invest in UX, let’s see how it profits businesses in this article.
Even if businesses want to enter the mobile app market, considering Android as a platform to start with is an excellent choice. Here are a few of the reasons:
Now, if you’re wondering how a little investment could drive profit, let’s imagine yourself in a situation.
Let’s consider, that you open a website that has so many pop-up windows and poor navigation. Even though you can see a well-designed website, regular pop-up irritates you. Finally, you close the website and decide not to open it again. Here, that website lost one visitor, which affected its revenue.
Now, if you’ve landed a well-designed website that lets you navigate better, you will traverse the website or even bookmark it for further reading. Thus, a better UX contributes to increasing revenue.
To ensure your website implements better UX, ask yourself questions similar to the following:
- Do images take too much time to load?
- Is the navigation more straightforward?
- Does the background colour comfort the eyes?
- Is the font readable?
As we observed above, poor UX could affect revenue, and eventually, the business could lose its potential customers.
Now, if you landed on a website powered by effective UX, there are high chances that you might even sign up for the website’s updates. Thus, UX has the power to convert visitors into loyal customers.
Users tend to post negative reviews more as compared to positive reviews. If users are dissatisfied with a product, they post negative feedback in no time.
Online review portals affect a business, where positive reviews attract success, and negative reviews lose potential customers. So to be in a good place, your business must implement UX.
Proper UX contributes to boosting your business, but it might take some time. However, implementing UX will pay off for gaining success. If you haven’t implemented UX yet, contact us now for best UI UX Design services.
